Ammar Shawesh · Strategic Business Advisor · Bergamo
Business development, cross-border connections and impact-driven strategy. Yalla Europa for Europe–GCC/MENA business, and specialised solutions from smarketing to circular economy and ESG.
The platform
This platform brings together the work of Ammar Shawesh: connecting companies, markets, expertise and opportunities, and supporting organisations from strategic discovery to practical collaboration.
Each solution line is founder-led: you work directly with Ammar, who brings in trusted independent specialists when a project needs them.
Solutions
Yalla Europa is the cross-border line for Europe, the Gulf and MENA. Seven more lines bring the same practical approach to growth, communication and impact.
Yalla EuropaEurope ⇄ GCC & MENA business connections
Yalla Europa is Ammar Shawesh's cross-border business line: connecting European, Gulf and MENA companies with customers, distributors, suppliers and partners, and supporting export–import, market entry and business consultancy between the two regions.
Sales and marketing as one growth system
Clear, consistent communication across markets and channels
Communicating social and environmental value credibly
Reuse, repair and new value from existing resources
Where profit, non-profit and impact meet
Practical ESG for SMEs and their value chains
Digital tools and AI that serve people and processes
Expertise
Three complementary areas of work. Each one stands on its own, and together they take an opportunity from idea to result.
01 · Business opportunities & partnerships
Find the right people, partners and opportunities.
Identifying and qualifying customers, suppliers, distributors and partners, and opening the conversations that matter.
02 · Strategy, innovation & market intelligence
Make informed decisions and discover new directions.
Market understanding, innovation scouting and strategy, so that the next move is based on evidence and context.
03 · Digital growth & implementation
Turn strategy and connections into practical progress.
Marketing, sales, brand and digital processes that make opportunities convert, with hands-on support to put them in place.
Who we work with
New customers, market access, partnerships, commercial representation and innovation opportunities.
Explore servicesIndustrial partners, pilot opportunities, technological collaboration and commercial development.
Submit your technologyEntering Italy, Europe or GCC/MENA markets with market understanding and cultural adaptation.
Plan market entrySustainable business models, impact-oriented partnerships and cross-sector initiatives.
Discuss your missionStart here
25 minutes · online
A 25-minute introductory conversation to understand your situation and identify possible next steps.
Who it is forAny organisation considering working with Yalla Europa.
Approximately 1–2 weeks, depending on scope
A focused assessment that tells you whether an opportunity is worth pursuing and how to move forward.
Who it is forCompanies, startups and organisations evaluating a specific market, partnership or idea.
Defined by the brief, typically 3–6 weeks
Structured identification and qualification of potential business partners, based on your brief.
Who it is forCompanies looking for distributors, suppliers, industrial or technology partners.
How collaboration works
Understand the organisation, its objectives and the commercial or innovation challenge.
Research and identify relevant partners, technologies, expertise or opportunities.
Structure conversations, collaborations, strategies or pilot projects.
Support implementation, learning and the development of sustainable business relationships.
Engagement scope, deliverables and commercial terms are agreed individually in a written proposal.
Founder
Ammar Shawesh · Founder & Strategic Business Advisor
I believe meaningful business opportunities emerge when the right people, knowledge and ideas come together. My work focuses on making those connections useful — turning conversations into partnerships and strategies into action.
Ammar Shawesh has more than a decade of experience across business development, marketing and sales, tourism and hospitality, digital innovation, circular economy and social innovation, working between Europe and the Arab world.
Alongside Yalla Europa, his advisory practice since 2016, he is Managing Director at Cooperativa Impresa Sociale Ruah in Bergamo, where he has led projects since 2015. The two roles are separate.
Selected experience
Circular Economy & Social Enterprise
Cooperativa Impresa Sociale Ruah · Triciclo Bergamo · 2020 – present
Tourism & Hospitality Market Development
Grand Hotel Zell am See, Austria · 2012 – 2015
Digital Transformation
Cooperativa Impresa Sociale Ruah · 2015 – present
Professional experience at the organisation named — not a Yalla Europa client engagement.
Matchmaking
Explore example matches between Italy, Europe, the Gulf, MENA and Africa, then request a match for your own company or project.
ItalyGCC (Gulf)Export & sell
A Lombardy producer with export-ready products looks for importers serving hotels, restaurants and premium retail in the UAE and Saudi Arabia.
Yalla EuropaIllustrative idea — not an active listing or offer.
ItalyItalyCreate impact
A brand needs a credible reuse partner; a social enterprise has collection, sorting and job-integration capacity.
Circular EconomyIllustrative idea — not an active listing or offer.
EuropeItalyInnovate
A startup with a proven technology needs a first industrial site; a manufacturer needs to cut energy or waste.
Tech in Services & DigitalizationIllustrative idea — not an active listing or offer.
Ways to start
Discuss a possible advisory engagement in a free 25-minute call.
Book a free callPresent a specific business opportunity, product, technology or partnership idea.
Submit an opportunityIndependent professional or organisation? Propose a project-based collaboration.
Propose a collaborationLatest news
Updated · News in your language when available; otherwise English.
Whether you're exploring a new market, searching for the right partner or developing an innovative business idea, the first step is a conversation.
Let's Talk — Book a Free Call
